product design
UnTold Dallas
role
UX design, UI design
industry
Tourism
timeline
9 weeks
team
Austin Todd, Chidinma Ojieh, Saja Noor, Simmone Cudmore, Litzy Rea Valdez (UNT)
project brief
What are ways we can educate the residents of Dallas in a valuable way to foster awareness and support for the history of Dallas' districts, buildings, local businesses, schools, people, cultures, and events?
approach
Discover: User Interviews
Define: Personas, empathy maps, journey maps, market research, competitive matrix, business profiles, HMW statements
Ideate: Crazy 8s, word cloud
Design: Style guide, low to high-fi wireframes, prototype
project outcome
Our team created an explorative app to connect Dallas residents with the neighborhoods, businesses, and personal anecdotes that make Dallas unforgettable. Anyone can explore the city through the rich, local stories of small business owners. UnTold Dallas hopes to build community and reframe the narrative that Dallas only has room for big businesses.
prototype
